Does your page load in 0:03 or less?

Does it sell the prospect on the next step in your sales process?

A professional looking, well designed page increases conversions.

Forms are typically more effective at the top of the page, so visitors don’t need to scroll to find it (link to the form via button if the form is not placed at the top of the page).

Make sure your page clearly tells the visitor what to do (your Call To Action (CTA))

You should use a font and font size that is clear to read

Your text should clearly contrast with the background color to make it easier to read.

Select images that help the visitor to visualize themselves with your product or service and not images that detract from it.

Is your business name clearly identified on the page?

Does your logo properly represent your branding and does it look professionally designed?

Is your phone number positioned on the top of the page and is it clickable for mobile?

You want your branding to be consistent between your landing page and main website.

Is it easy for a visitor to move through your page to arrive at your Call To Action?

You don’t want the page to have a navigation menu. You want to keep the visitor on the landing page until they take the desired action or leave the page.

Does the headline “sell” the visitor on consuming the remainder page content?

Does the page communicate the Unique Selling Proposition or “the offer”

Does content directly relate to and support the product being offered?

Are your keywords contained in the content?

Did you check the grammar and punctuation to make sure it’s correct?

Did you check the spelling to make sure it’s correct?

Make your written content easy to read. Keep paragraphs and sentences short, typically 1 or 2 sentences per paragraph.

Limit your text to the essential points.

The more form fields you ask the visitor to complete, the lower the conversion. Only ask for the minimum information you need.

Is your offer compelling?

How does your offer compare? Why would a visitor choose you over your competitors?

Limited time or limited availability offers tend to convert better.

What do you want the visitor to do? Call. Fill in A Form or Download?

Do you offer a strong guarantee or offer a risk free trial?

Are you including customer testimonials? Are they written or video?

Google, Yelp, BBB Reviews that display a customer’s review and star rating are highly effective conversion elements.

Did you place your contact details at the bottom of the page?

Did you include a link to your Privacy Policy page?

Is your page Accessibility Compliant?

Are you displaying the logos of your trusted partners, industry affiliations and customer logos (with proper consent)?

Were you featured in the news? Did you include the media logos from the news sites?

Can you verify claims you’ve made on your page, such as 100% guaranteed?

Do all the links on your page work properly?

Your landing page domain must match the root domain of your site in order to comply with Google Adwords policy

Did you test the submission form on the page to make sure it works properly, redirect the visitor to the thank you page and you receive the proper notification. If the form connects to an email autoresponder, make sure the emails send properly and the email message matches the landing page message.

Did you test the phone number and call tracking to make sure the number is functioning properly?

Your staff needs to know what to say and what to do when prospects call or complete a form on your landing page.

Make sure your page looks great and functions properly on a mobile phone.